Marketing Translation

Marketing Translation

Translation might not be a science, but it is a rather complicated process. Successful translations involve a wide range of factors such as how experienced and qualified translators are, how well-informed and well-prepared they are in terms of the topic, the audience and the aim of the project, and last but not least what type of translation has been requested by the client.

The requirements for each type of translation can vary greatly. For instance, technical translations require an in depth knowledge of terminology, whereas in literary translations it is essential to respect the sanctity of the author. For successful marketing translations, the most important thing is the message to be conveyed and the goal reached.

Why Should Marketing Materials be Professionally Translated?

Marketing texts, such as advertising brochures, tourist industry websites, e-commerce websites, label and packaging of products, banners and Google ads, aim to sell your products and services as effectively as possible and to increase your company’s target audience by attracting new clients.

However, what is considered effective marketing strategies is determined by a variety of factors, including language differences, cultural differences, social differences, economic differences, competitive differences and legal and regulatory differences. That is the main reason why companies that would like to expand and grow larger in order to compete in the global market should adapt.

By adapting a marketing text, a company immediately becomes more competitive and successful as it has been adjusted to local markets and local product regulations and therefore it does not appear foreign.

Below are some of the many types of marketing documents we translate:

• Brochures
• Catalogs
• Websites
• Business Cards
• Social media profiles
• Ad copy

Translations of marketing materials go beyond conveying the concept and meaning of the original text. They must also work as effective marketing copy in the target language. At Cal Interpreting & Translations, we understand the crucial nature of marketing copy, and our teams of specialized and professional translators produce accurate marketing translations.

Why choose Cal Interpreting & Translations for your marketing translation needs?

• Our professional translators have industry-specific skills;
• We rigorously screen the source text;
• We have a strict quality assurance process in place to continuously ensure that our work meets the highest professional standards;
• We are available 24/7;
• We offer no rush fees;
• We guarantee that your project will be assigned to the most experienced and qualified translator;
• We make sure that your text is adapted to cultural and linguistic differences;
• We guarantee that your message is conveyed to the intended target audience in a cost-effective manner; and
• We offer marketing translation services in more than 200 languages

Contact Cal Interpreting & Translations for a free quote to translate your marketing material.