A focus group is a meeting centered around a new message, service, or product for use in market research. These groups have to be extremely diverse in order to represent the target audiences.
Therefore, you will require focus group interpreting services most of the time. The purpose is to get opinions, comments, or feedback about the message, service, or product before it is launched.
Without focus group interpreting you may encounter an image miscommunication. With qualified focus group interpreting, an accurate representation will improve the product or service. Focus group interpreters are also used in political campaigns and entertainment.
Since individuals from various backgrounds typically make up focus groups, it’s no surprise that interpreters and focus groups go hand-in-hand. The interpreters are present to facilitate discussions and ensure that the participants comprehend the subject.
It is important to have thoughts communicated in a specific way, make sure that you hire an experienced professional.
A misinterpreted opinion or comment could make the organization take a completely new approach with the object of the focus group.
In addition to translating the ideas of the participants, the interpreter must also ensure that they understand the message. They must also understand the service, or product being presented. As such, this delicate process has a lot of challenges. The interpreter must relay the message of the focus group members to its organizers.
Most parts of the process require simultaneous interpretation. The interpreter sits on the other side of a one-way mirror, so they can see the participants. They listen to the conversation and translate through a headset.
With great ideas come great communications. CIT can meet all communication needs and provide a reliable experience. We have made an incredibly successful firm out of lingual services, so it is no wonder we have excellent reviews from nearly all of our clients.
A misinterpreted opinion or comment could make the organization take a completely new approach with the object of the focus group.
CIT provides the most experienced and skilled interpreters in the world. Our interpreters work professionalism and accuracy. Not only do we have amazing service but we also have extremely affordable rates!
We will price-match any of our competitors. Our firm takes pride in the passion we put into every single assignment.
Contact CIT for your focus group interpreting needs!
No matter what your needs may be, we can and are ready to assist you now. We have translators and interpreters standing by 24/7.
CIT's interpreter is such a rockstar, and it’s so great to have him as a lead interpreter for our Board meetings. About Our Interpreters 
Thank you for always being able to handle emergency interpreting assignments with ease. About Urgent Requests
Thank you for always being able to handle emergency interpreting assignments with ease. About Urgent Requests
Your translation rates are more competitive than other language service providers I used in the past. About Pricing
Professionalism matters at CIT. We respond to request inside 24 hours.
