CIT Cal Interpreting & Translations | Simultaneous Interpreting

What Is A Focus Group?

A focus group is a meeting centered around a new message, service, or product for use in market research. These groups have to be extremely diverse in order to represent the target audiences. Therefore, you will require focus group interpreting services most of the time. The purpose is to get opinions, comments, or feedback about the message, service, or product before it is launched. It is meant to avoid any image miscommunication and improve the product in any way they can. Focus groups are also used in political campaigns and entertainment.

Why Would You Need An Interpreter For A Focus Group?

Since individuals from various backgrounds typically make up focus groups, it’s no surprise that interpreters and focus groups go hand-in-hand. The interpreters are present to facilitate discussions and ensure that the participants comprehend the subject. It is important to have thoughts communicated in a specific way, make sure that you hire an experienced professional.

A misinterpreted opinion or comment could make the organization take a completely new approach with the object of the focus group. In addition to translating the ideas of the participants, the interpreter must also ensure that they understand the message, service, or product being presented. As such, this delicate process has a lot of challenges. The interpreter must relay the message of the focus group members to its organizers.

Most parts of the process require simultaneous interpretation. The interpreter sits on the other side of a one-way mirror, so they can see the participants. They listen to the conversation and translate through a headset.

Why Should You Choose CIT For Your Next Focus Group

With great ideas come great communications. CIT can meet all communication needs and provide a reliable experience. We have made an incredibly successful firm out of lingual services, so it is no wonder we have excellent reviews from nearly all of our clients. CIT provides the most experienced and skilled interpreters in the world. Our interpreters work professionalism and accuracy. Not only do we have amazing service but we also have extremely affordable rates! We will price-match any of our competitors. Our firm takes pride in the passion we put into every single assignment.

Contact CIT for your focus group interpreting needs!

A misinterpreted opinion or comment could make the organization take a completely new approach with the object of the focus group. In addition to translating the ideas of the participants, the interpreter must also ensure that they understand the message, service, or product being presented. As such, this delicate process has a lot of challenges. The interpreter must relay the message of the focus group members to its organizers.

Most parts of the process require simultaneous interpretation. The interpreter sits on the other side of a one-way mirror, so they can see the participants. They listen to the conversation and translate through a headset.

WHY WAIT? CONTACT US.

Single Documents Accepted
No Minimum Project Size
No Extra Fee For Certified
24 Hour Follow-Up M-F
24 hour

WHY WAIT?
CONTACT US.

Single Documents Accepted
No Minimum Project Size
No Extra Fee For Certified
24 Hour Follow-Up M-F
24 hour
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Cal Interpreting & Translations Local Offices

12304 Santa Monica Blvd. #300 Los Angeles, CA 90025

Cal Interpreting & Translations Corporate Offices

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